It's no secret that men are creatures of habit, particularly when it comes to grooming. Ritual grooming products, founded by California boys Scott McEwan and Ty Lifeset, are made for men by men. This manly maintenance range includes 'Nature Calls', an aptly named air deodoriser (two drops of it in the bowl and you won't require a courtesy flush), 'The Trifecta' (shampoo, soap and face wash combined into one), and 'Razor Rinse', which treats razor burn before the blade even touches your face. The company's name refers to the time-honoured men's morning ritual known as the Triple S.